Internet Promotion Techniques 101

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18762/ebiz.html

Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple --- work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.

Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits - instead, strive to find the money barrels. It can
be done. I am living proof.

About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.PlugInProfitSite.com/main-18762/free.html
------------------------------------------------------------

Quote of the Day:

"He who hesitates is lost." -- Proverb

P.S. Get your free Dotcomology book at:
http://www.PlugInProfitSite.com/main-18762/dotcomology.html

Google Me Talk Radio Jim Killeen

Jim Killeen's adventure through the search engines of GOOGLE to the
far corners of the world have given him a knowledge one can only
obtain throughout the journey.

Computers have become a focus of our daily lives rather than an
addition to the tasks we perform each day. Simply checking our
occasional emails has become a thing of the past. Bringing the
computers out of the den and into the main living area of the home
for researching information, watching videos and sometimes
gathering advice on the many websites available through the
world-wide web. GOOGLE has produced the greatest impression and has
enabled web users to connect, seek, and ultimately locate each
other.

GOOGLE Me The Movie, Jim Killeen, and Blog Talk Radio are merging
together for a one night event on GOOGLE Me Talk Radio! Thursday
night April 24th at 8pm ET. This will be an exciting evening with
the host of GOOGLE Me Talk Radio, Jim Cobb and The GOOGLE Me Man
with the plan, Jim Killeen. Be sure to spend some time at
http://www.GoogleMeTalkRadio.com for the entertaining evening.

Looking to stand apart from others? Go to Margie Franklin's website,
http://www.brandyourselfgoogle me.com

Ashley Dillon, Your Friends Miss You

Copyright © Margie Franklin
http://www.LiveTheDreamWithFaith.com

Recently, I was reminded of just how fragile life is. A friend of my teenage daughter died unexpectedly. The news of Ashley Dillon's death was devastating because she was young, vibrant, and loved by all. During her short time on earth she made many friends, volunteered at her church, competed in sports & participated in the high school band. According to my daughter, Juanita, there was never a time when her friend didn't have a smile on her face or kind words for those around her.

Juanita called me from school to tell me of the death of her friend. However, it was hard to understand what she was saying because of the uncontrollable sobs coming from her. I had never heard her cry so deeply. That evening, when I arrived home, we spent time talking about Ashley. Juanita kept repeating that her friend was a good person who always got A's on her report card & was nice to everyone. She just didn't understand why God would take such a young person who had a positive influence on others.

While I didn't have the answers, I did know that God has a plan for each of us. It's not for us to question why such a loving, brilliant individual's life was snuffed out at an early age. It is God's Will and He wanted Ashley to be with Him. Only faith in our Lord will help get friends and family through these extremely challenging times.

My thoughts turned to the family. No one expects, nor wants to out live their children. I wanted to reach out to them and let them know how deeply this has touched me and that they are in my thoughts and prayers. I wish I could erase the huge loss that the family is experiencing, and take away their pain & anguish.

I love my teenage daughter deeply and would be devastated if anything happened to her. I call her my "P & J" (pride & joy). While she's lovable the majority of the time, there's occasions when we have disagreements. I've discovered that the teenage years tend to be challenging for parents and children alike. I call the struggles & moodiness that teenagers experience "the teenager syndrome."

My P & J was always an angel during her pre-teen years. But, lately a different side appears from time to time. It's during these moments that I must keep reminding myself that the angelic side will reappear soon.

I've been told that the teenager syndrome totally disappears around the age of 22. Until then I'll continue to motivate, love, nurture and guide her. No matter what challenges we may have we both know that we'll overcome them. For the love in our family is strong and the Lord's Blessings are many. I will always cherish our time together.

I can't imagine that Ashley experienced "the teenager syndrome" because she had such a big heart. On the other hand she was a teenager and may have had an occasional mood swing. If so, I want her family to remember that Ashley loved them very much. Focus on the positives and don't beat yourself up wishing that you would have handled things differently.

I'm sure she admired her "parentals" for standing firm in their beliefs and family values. I would also venture to guess that if she had ever been "grounded" or not allowed to hang out with her friends, she knew that she was being disciplined out of love. Ashley would want her "parentals" to hold onto the precious memories that you created together.

Ashley Dillon was only 16 years old when she died. However, in her young life, she managed to become an inspiration in the lives of many. Do not let her acts of generosity and kindness be in vain. Let's keep her memory alive. Her high school should have an "Ashley Dillon Day."

On that day, why not do more acts of kindness for others than you normally would. The next time you see someone, smile. Ashley would have. It might just be the one thing that helps that person get through a stressful day. If someone drops a book, why not pick it up for them? Ashley would have. If someone needs a favor, why not help them? Ashley would have.

How about visiting a patient at Children's Hospital or a senior citizen in a nursing home? Ashley would have. It's quite possible that you're the only visit they'll get. As a bonus, you just may discover that you enjoy helping others and choose to visit often. It's very rewarding.

Every student could donate a dollar in Ashley's name. I'll personally donate $100.00 to this charity. All of the money could then be presented to her family or donated to the American Heart Association.

If any of Ashley's classmates wish to pursue researching and implementing "Ashley Dillon Day," just contact my daughter, Juanita. Everyone knows her. If not, just google me, Margie Franklin.

About the Author---

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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.LiveTheDreamWithFaith.com -----------------------------------------------------------------

Networking Your Home Business Within Circles of Influence

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18762/ebiz.html

When you need an auto mechanic or an air conditioning repairman,
where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.

The best place for your business to be positioned is to be the
business on the tips of the tongues of the people asked to make
the referral.

THE 300 RULE

Preachers, funeral directors and people in a few other
professions have learned "the 300 rule" through their own
personal experience.

"The 300 rule" states that the average person knows 300 people
on a friendly level. Wedding planners tend to make reservations
for 300 guests. Funeral directors tend to need to make room for
300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a.
your circle of influence. Now, draw your circle of influence as
a circle on a blank piece of paper.

Next, contemplate the people in your parents` circle of
influence. Some people who know your parents also know you.
Therefore, you will share some influence with the people your
folks know. Now draw your parents` circle of influence on your
piece of paper.

Your circle and your parents` circle will intersect in one area,
although the larger majority of the two circles will not
intersect. If you are like most people, the two circles on your
page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each
circle representing the circle of influence of the people who
are within your own circle of influence. Imagine trying to
encapsulate an accurate rendering of where your circle and the
circle of your friends will actually intersect.

Some circles will share a large area of space, while others will
barely cover one another.

Actually, you can only imagine at this point what your piece of
paper will look like. The actual layout of the circles imagined
in this analogy is simply too overwhelming for the mind to
comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of
doodles in the previous section, the average person can actually
network with up to 90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people through their
own circle of influence!

Simply amazing, isn`t it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable
amount of influence. Take advantage of this fact. Make darn sure
that every person within your own circle of influence KNOWS that
you are in business for yourself, and make sure they understand
what your business offers.

When your friend is asked to make a referral, they will
recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend
mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go
directly to their friends and say "Hey, I have a friend who just
started a business. If you are in need of what he offers or you
know someone who will need his services, would you please give
my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle
of influence to actively refer your business, then you have
built the foundation to build an advertising campaign even more
effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers
with their television advertising dollars. You now have the
knowledge to reach 50,000 people without spending a single penny.

About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.PlugInProfitSite.com/main-18762/free.html
------------------------------------------------------------

Quote of the Day:

"Do not wait to strike till the iron is hot; but make it hot
by striking." -- William B. Sprague

Get your free Dotcomology book at:
http://www.PlugInProfitSite.com/main-18762/dotcomology.html

10 Benefits of Submitting Articles To E-Zines

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18762/ebiz.html

1. You'll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher's
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don't
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll allow
their visitors to republish your article.

9. You'll gain people's trust. If they read your article
and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.

About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.PlugInProfitSite.com/main-18762/free.html
------------------------------------------------------------

Quote of the Day:

"...even without success, creative persons find joy in a
job well done. Learning for its own sake is rewarding..."
-- Mihaly Csikszentmihalyi

P.S. Get your own website setup free at:
http://www.PlugInProfitSite.com/main-18762/freesetup.html

------------------------------------------------------------

Systems Work, People Fail... It's That Simple!

10 Awesome Ways To Attract More Orders

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18762/ebiz.html

1. Create a free ebook directory on a specific topic
at your web site. People will visit your web site to
read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only
web site. Instead of charging for access, use it as
a free bonus for one of your products.

3. Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections.

4. Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This'll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales.

6. Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will
increase your repeat traffic and sales because your
visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books
from your web site at no cost. Just ask your visitors
in return if they'll refer their friends to your web site.

9. Build up the number of people that join your free
affiliate program quickly by temporally offering your
product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.

About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.PlugInProfitSite.com/main-18762/free.html
------------------------------------------------------------
Quote of the Day:

"Adversity reveals genius, prosperity conceals it." --
Horace

P.S. Get your own website setup free at:
http://www.PlugInProfitSite.com/main-18762/freesetup.html

10 Killer Ways To Multiply Your Sales

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18762/ebiz.html

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.PlugInProfitSite.com/main-18762/free.html
------------------------------------------------------------

Quote of the Day:

"Never talk defeat. Use words like hope, belief, faith,
victory." -- Norman Vincent Peale

P.S. Get your own website setup free at:
http://www.PlugInProfitSite.com/main-18762/freesetup.html