Email Marketing 101

Copyright © Margie Franklin

Lately there's been conflicting schools of thought regarding Email Marketing. Some feel that it is a thing of the past while others strongly believe it's an important option for building your "interactive" list.

It is my opinion that Email Marketing should continue to be one of the tools in your arsenal for successful internet marketing. If done correctly, and consistently, one will reap the benefits.

Following are a few easy ways you can get more results from Email Marketing. It's best if you consider Email Marketing as a long term commitment to your business.

Market to your own list, if possible, rather than someone else's. Your goal should be to build your own list and consistently work it. If you want long term success then nurture your list and provide valuable & timely information. The bigger the list, the greater your chances of having longevity on the net.

Don't bombard your list with junk mail. It's important to develop your credibility by building relationships. Determine what the needs of the people on your list are & give it to them. People are more willing to help you if you have helped them first.

Offering things of value for free is a great way to build credibility. It is also an excellent way to show people that you care about them and reinforces the fact that your sole purpose is not to sell them something. Over time, they will start initiating contact with you because you are no longer a stranger, but a trusted business source.

If you don't have a list yet, you may wish to buy co-registration leads. This is a fantastic way to jump-start a list and continue to add to it on a consistent basis. For people who do not have the time, or possibly even the money to build their own list, co-registration leads can be an excellent way to do it.

Leads you obtain from co-registration won't know who you are at first. Therefore, it is important to work extra hard in the relationship building part of your email campaign. The primary point to remember is even though you are not personally generating these leads, they are opt in leads and good potential prospects for your products.

Autoresponders are a must for keeping in contact with your list. Spend some time writing powerful followup letters, then set it & forget it. Let the autoresponder do the work for you. It's amazing how effective these are. There are a few reputable autoresponders on the market which allow you to pay a monthly or annual fee for their service.

Autoresponders provide an easy way to brand yourself and build relationships. You can even use HTML in your followup letters. I recommend that you include pictures of yourself, products, or the logo from your website. Your email list will become familiar with you and ultimately read your emails, rather than delete them. This, of course will lead to more of your products and services being purchased.

Take the time to properly market to your email list. It will not only become lucrative for you, but also for the members on your list. This will be a direct result of the valuable expertise you share over the years, as well as the fantastic home business opportunities you provide.

About the Author:
--------------------------------------------------------------------------------------------------

Margie Franklin is the owner and webmaster of Live The Dream With Faith Home Business Opportunities. She also is a firm believer in giving back to the community. You too can join her efforts to help fund non-profit organizations and change the world by shopping online.